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BOTE was founded in Destin, FL by husband and wife team Corey and Magda Cooper, with the purpose of reshaping the standup paddle board industry from what was largely identified as surfing offshoot to a distinct culture built on conceptually simple, aesthetically pleasing and functionally innovative products that would appeal to people from all walks of life. The company has rapidly redefined the industry through the delivery of a distinguished brand built on a distinct mission; “To stand apart through industry-shaping innovation, fresh ideas and simplicity to create a product that defines a lifestyle.”


BOTE is looking to fill a role for a customer experience specialist responsible for executing industry-leading customer experiences across the business and increasing the satisfaction and lifetime value of our customers. This role is responsible for providing timely, exceptional support to the BOTE network of customers, while also identifying and capitalizing on ways to build lasting relationships with our customers that translate to value for the company. This individual will work with our internal customer support/sales team.


  • Be the voice of our brand to our customers and exude the BOTE mission by putting the customer at the center of everything we do.
  • Serve as an advocate for our customers, always putting yourself in their shoes and execute accordingly.
  • Learn the BOTE family of products, including paddleboards, Kayaks, Skiffs, Docks and all gear, to be able to speak to customers intelligently about the products. This includes in-depth knowledge of all product features, innovations and benefits
  • Work with a sense of urgency to ensure that all inbound customer inquiries are responded to and resolved appropriately according to the company’s standard operating procedures. These inquiries may include:
    • Product Information & Advice
    • Returns & Exchanges
    • Warranty Claims
    • Shipping Questions
    • Feedback & Suggestions
    • Maintenance Questions
    • Product Registration & Documentation
  • Responsible for executing exceptional customer communications across all channels:
    • Phone
    • Email
    • Support Tickets & Contact Us Forms
    • Chat
    • Social Media
    • Reviews
  • Maintain documentation of all Customer correspondence leveraging the company’s order management and customer helpdesk ticketing system
  • Processing returns/exchanges
  • Contributing to companies KPIs and sales targets.


  • Passionate about the paddle industry, and the lifestyle that the BOTE brand represents
  • Friendly and comfortable with speaking directly with customers on the phone and through written communication and thinking on their feet
  • Ability to be confident, patient and polite when dealing with difficult situations
  • Fast learner who is willing to dive in and learn on the job
  • Desires a long-term career that offers growth in customer relations, product sales, business operations or marketing


  • Equivalent Related Professional Experience
  • Direct experience in Customer Service Able to work self-sufficiently with limited direct supervision to accomplish tasks
  • Enjoy thinking outside of the box and solving problems with creative solutions
  • Excellent communication skills across all channels: in-person, phone and written
  • Excellent time management abilities with a proven ability to multi-task
  • Strong attention to detail and service-oriented approach.
  • Ability to work individually and in a team environment
  • Strong computer skills and adaptability learning new software platforms and data management processes

To be considered for this position, please provide your resume and cover letter to