Standup paddling is all about the experience. So, it makes sense that the SUP-buying process should be all about the experience, too, right? At least, that’s always been our M.O. here at BOTE—and what we’ve tried to cultivate over the years at our various flagship stores. Because, well, we don’t want to merely offer killer SUPs and other innovative products (though we’ve got both on lock).

Before reading on, you gotta watch the video. Why? Because it will leave you wondering - How’d they film this? What does it all mean? And who the hell plays the protagonist?

Smaller and lighter, yet built to bring you the same stability, durability, and versatility as its big brothers, the Rackham Aero 11′ is your answer to getting an outdoor fix without having to settle for less just because you want a smaller board.

When the opportunity presented itself to collaborate with Destin Brewery on a second beer, the BOTE crew was all in. For batch two we decided to take what we love about rum and spin it into our Rackham Red Ale.

Here at BOTE, we’re uncompromising in our commitment to developing innovative products that help people get out and enjoy all aspects of life on and around the water. This gift guide is for the gift giver who wants to go big this holiday season.

Did we forget anything? We've gathered the ultimate list of Must-Haves to Why Didn't I Think Of That items to make sure you're prepared for anything.

Whether trying out night fishing for the first time or looking to brush up on your night fishing game, we’re bringing you tips and tricks straight from the angler’s mouth on how to fish at night from a SUP, kayak, or skiff.

Myths are the only thing busting around here; Aero inflatables are tough as nails and rigid as hell. We debunk common misconceptions about BOTE inflatables and reveal how Aero Technology makes it possible.