The United States uses around 346 million gallons of fresh water every day—whether that be for irrigation purposes or hydration, water is an eminent part of everyday life. However, in the past couple of years there has been an influx of water problems all around the United States. Between the drought emergency in California, concerns over fracking and its effects on ground water, and the Oyster crisis in Apalachicola, Florida, there is no shortage of concern when it comes to our water. In an effort to raise money and awareness for a cause that affects us in such a large magnitude, BOTE and SweetWater Brewing Company out of Atlanta, Georgia have teamed up again this year to make another limited edition board to help the WaterKeeper Alliance.
The Water Keeper Alliance is a non-profit company whose mission over the last 50 years is to defend their communities against anyone who threatens their right to clean water and to protect the world’s waterways. Today, the Waterkeeper Alliance is the world’s fastest growing environment movement, boasting over 270 Waterkeeper Organizations worldwide.
BOTE Boards began working with SweetWater in 2012 and in 2015, SweetWater asked BOTE to get on board with helping raise awareness for the Waterkeeper Alliance. To Corey Cooper, BOTE owner and CEO, the partnership made perfect sense--BOTE makes paddle boards that are used on the water, SweetWater makes beer from the water and the Waterkeeper Alliance strives to protect the water. It was clear that all three entities have a lot in common. And just like that, a collaborative platform was born.
SweetWater has raised over $100,000 through local and national efforts with their “Save our Water” campaign and BOTE is extremely excited to help the cause again this year. Both of our industries, standup paddle boarding and beer, depend on clean water. “Throughout the country, several of our retailers’ sales have been adversely affected by the health of their local water systems,” says Cooper, “Obviously stand up paddling isn’t the only reason we need to protect our water systems, but it gives us a great platform to raise awareness and money for the cause.”
Since the end of last year’s campaign, SweetWater, BOTE, and the Waterkeeper Alliance have been working on a new collaboration to raise money and awareness for our waters. BOTE has designed and produced a limited edition SweetWater Tie-dyed Flood BOTE Board. The 12’ Flood can hold up to 350 lbs, is Tackle Rac compatible, and supports BOTE’s newest innovation, the Travelink SUP Carry System. The board was inspired by both the SweetWater and BOTE lifestyles—with a tie dye nose and trout printed deck, this board perfectly exemplifies both company’s brands and styles. BOTE will be selling all boards online at boteboard.com and through BOTE’s dealer network with a portion of the proceeds going to the Waterkeeper Alliance.
“BOTE Boards and SweetWater Brewing Company are two of the best partners any group could ask for, we are thrilled for their continued support and we can’t wait to see the special edition Waterkeeper Alliance boards from BOTE/SweetWater on waterways around the country again this year,” said Marc Yaggi, executive director of Waterkeeper Alliance. “While these groups sure know how to have fun, they are just as serious as we are about the need to protect swimmable, fishable and drinkable water, a necessary component of a day of paddling and of course great beers!”
To find out more about the Waterkeeper Alliance, please visit: www.waterkeeper.org
To find out more about SweetWater, please visit: www.sweetwaterbrew.com
Look for more stories, photos and information about BOTE’s collaboration with SweetWater and the Waterkeeper Alliance in the coming weeks!