Our customers are passionate about paddling, fishing, surfing and living the BOTE lifestyle we promote. Innovation comes through listening to our customers, understanding their desires and developing a product that works for them. It took a while, but we listened to everyone who said “It would be awesome to use a BOTE board to hunt…you guys should make one in camo.”
What seemed like a natural fit for our brand took longer to develop than expected. We knew that to be successful, we needed to partner with a brand who we felt would make the project authentic and that the partnership had to be mutually beneficial. In walked Realtree®.
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