Announcements

The DarkRoom

“We choose the name "DarkRoom" as an ode to the photographers of the past who had to physically ‘develop’ their work. We felt it to be an apt title in the sense that we are doing exactly the same development, only our craft is SUP.” says Corey Cooper, CEO and Lead Designer at BOTE. “The program is going to expand beyond our walls and into the customers hands through 'Competition Rewards' programs, special collaborations and small batch developmental boards. We will be connecting the dots between the end user and product development to speed up time to market with killer new design. We can run through 3 design iterations or changes in less than a week and have actual data to support our reasoning.”

Read More »