News

BOTE at ICAST 2014

ICAST is the premier showcase for the latest innovations in fishing gear, accessories and apparel and The Mule is set to caravan BOTE Boards for yet another year in promoting the SUP fishing industry this time in Orlando, FL July 15-18.

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BOTE + Realtree®

Our customers are passionate about paddling, fishing, surfing and living the BOTE lifestyle we promote. Innovation comes through listening to our customers, understanding their desires and developing a product that works for them. It took a while, but we listened to everyone who said “It would be awesome to use a BOTE board to hunt…you guys should make one in camo.” What seemed like a natural fit for our brand took longer to develop than expected. We knew that to be successful, we needed to partner with a brand who we felt would make the project authentic and that the partnership had to be mutually beneficial. In walked Realtree®.

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Everglade Exile

Team rider Justin Riney of Riney Ranch, known from the Expedition Florida 500 circumnavigation in 2013, will begin a 5-month journey to commence on June 1st primarily by BOTE Board. He will embark on an exploration of Florida’s Everglades and Ten Thousand Islands naming the project the “Everglade Exile.”

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CHAINMAIL

“We approached Innegra with this crazy visually stimulating pattern not knowing if it was possible to make,” said Corey Cooper of BOTE, “Involving two different fibers and colors that serve two distinct purposes both mechanically and visually.” Jenn Hanna with Innegra had said, “Challenge us with something; and BOTE certainly did!”

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Babies & Boards: a BREEZE

With so many responsibilities mixed with the miracle of pregnancy, who has time for fitness? Our very own, Magda Cooper, shows us how it’s done juggling a business, family and herself during one of the most trying periods of motherhood. A recent article in Samata magazine explains just how it’s all possible. When you have the support and drive, anything is likely and Magda exudes just that. Taking time for you is necessary to clear the mind and free your spirit; the adverse factor for most: Time! This article proves owning and operating a business, a retail store and having an active 4 yr old in the family is no excuse to hold back on achieving what you deserve.

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